Our mission and values

Our Mission

PDSA’s vision is a society in which no pet is denied veterinary care, because their owner can’t afford it. We work hard every day to keep pets healthy and protect the special bond between pets and their owners. Our mission is in two parts, to reflect the diversity of our work:

1. Provide compassionate veterinary care for the sick and injured pets of people who otherwise couldn’t afford to pay.
2. Provide pet welfare education and practical preventive support to combat unnecessary illness, pain and suffering of pets in low-income households.

Our values:

The bond that keeps us together. Our values are the qualities that bind us and make us who we are. They’re our DNA; always there guiding our actions, behaviours and our decision-making process. Our values are:

• • Head and Heart – Expertise with understanding. At PDSA, we combine expertise with understanding to help deliver a happier and healthier future for pets and their owners.
  • Better together – Empowering through unity. We can achieve more if we work in partnership with everyone who touches the life of a pet. Working together, PDSA, owners, supporters and the public can all have a positive impact on pets’ health and happiness.
  • Passion with Purpose – Driven in our dedication. We can all make a difference in creating a world where no pet suffers. We must improve and deliver more today than yesterday, making every pound deliver even more benefit. Our passion and dedication drive us to continually achieve more.